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Social Media: Putting It To Work For Your Organization 7/29/2009
Agenda Day 1
8:30-9am: Registration and Continental Breakfast: 8:30?9 am
9-9:15 am: Welcome and Introductions w/ Jonathan Spector, Chief Executive Officer
9:15-10:15 am: The Facebook Era: Transforming Customers and Employees into Partners - Clara Shih, Chief Executive Officer, Hearsay Labs and Author, The Facebook Era (Prentice Hall 2009)
10:30am- 12 noon: Leveraging Social Media for Better Business Results...Faster and Cheaper w/ Jim Lichtenberg-Digital Strategies and Innovation Councils, Marcy Shinder, Vice President- American Express OPEN, Ted Smith, Executive Vice President, HealthCentral, Cory Edwards, Social Media Strategist, Symantec
12 noon- 1 pm: Luncheon
1-2 pm: Attracting and Engaginc Talent in this Digital World w/ Steve Ehrlich, Vice President- TMP Worldwide
2-3 pm Applying Social Media Inside Your Organization: Enhancing Collaboration, innovation and Knowledge Transfer
3:15- 4:30 pm Mini Jams, Second Life and More: Innovative Solutions to Basic Business Needs w/ Joanne Martin, President- IBM Corporation
4:30-5 pm Wrap-up
Agenda Day 2
8:30-9am: Registration and Continental Breakfast: 8:30?9 am
Workshop Leader: Lois Kelly, Partner, Beeline Labs and Author of Beyond Buzz: The Next Generation of Word of Mouth Marketing
9-12 noon : Context: The Social Sharing Nature of Great Groups, Emerging Best and Worst Practices, Real World Examples, Burning Down the Obstacles, A Deeper Dive Into Tools & Technology
12 noon- 1 pm: Luncheon
1- 5 pm: Creating an Online Community/ Social Network, Social Media Monitoring, Mapping & Engaging, Social "Mediaflying" a Marketing, Public Relations or Internatl Communications Campaign, Measurements Starts from the Start, Wrap-Up: Where Are the Biggest Opportunities? The Right Next-Step Roadmap
Refund Policy Full refund until three weeks before the meeting. $500 administration fee up to two weeks before the meeting. NO REFUND later than two weeks before the meeting. Confirmed registrants who fail to attend and do not cancel prior to the meeting will be charged the entire registration fee.
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